How to use articles with brand names

The definite articles, equivalent to “the” in English, are le, la, les and l’. You use le with masculine singular nouns (le livre, the book), la with feminine singular nouns (la maison, the house), and les with plural nouns, regardless of gender (les livres, the books).

When a singular noun begins with a vowel or a silent h, le and la become l’. For example, l’arbre – “the tree” and l’école – “the school”. This makes pronunciation smoother, and the same rule applies whether the noun is masculine or feminine.

But what happens when you start talking about brand names? 

Drinks and products

Have you ever wondered why French people say une Evian but un Coca? The answer often lies in the gender of the noun being implied.

When ordering a bottle of water, French speakers might simply ask for une Evian (a bottle of Evian water). The word bouteille (bottle) is feminine, so the article is une.

Similarly, with the example un Coca, the masculine article can be explained by the implied noun soda (a fizzy drink), which is masculine in French.

You will hear similar expressions with other brands. For example, une Heineken refers to a beer, with bière (beer) being feminine, while un Spritz takes the masculine article because cocktail is masculine (un cocktail).

This video by the Instagram account @boulangerie_brighton does a great job of explaining the rule:

The same principle can apply to other products. You might say un Kleenex, referring to a tissue, because mouchoir (handkerchief or tissue) is masculine.

For another example, you might say J’ai acheté un iPhone (I bought an iPhone). The masculine article un is used because the product is understood as un téléphone (a phone), which is masculine.

The same distinction applies to other products like une Rolex – une montre (a watch), un Dyson – un aspirateur (vacuum cleaner), une Porsche – une voiture (a car). 

Again, everyday usage can vary, particularly when a brand name becomes a product name in its own right. But thinking about the underlying noun is a useful way to remember which article to use.

Shop names

When talking about shops and businesses, things get a little more complicated. Sometimes the article reflects an implied noun, while in other cases it comes down to how French speakers commonly refer to the business.

Take la Fnac, for example (pronounced fuh-nak). The retail chain’s name originally comes from la Fédération nationale d’achats des cadres, with fédération being a feminine noun. This helps explain why the brand is commonly referred to as la Fnac.

You will also hear la SNCF, referring to France’s national railway company, and La Poste, the French postal service. In these cases, the feminine article is part of the way people conventionally refer to the organisation. 

But what about supermarkets? 

Let’s take the Carrefour supermarket for example – the brand name can be used on its own, without an article. You can say Je vais à Carrefour (I’m going to Carrefour) or J’ai acheté ce produit chez Carrefour (I bought this product at Carrefour). The name functions as a proper noun, referring directly to the business rather than to a common noun that needs an article.

The same applies to Auchan: you will commonly hear Je vais à Auchan (I’m going to Auchan). In these expressions, the preposition à is used directly before the brand name, without an article.

You may also hear chez Carrefour or chez Leclerc. The preposition chez is traditionally used with people and their homes or businesses, but it can also be used with company names. With Leclerc, for example, some speakers associate the name with a surname and say chez Leclerc, while others treat it as the name of a shop and say à Leclerc.

Although à Carrefour is a common form when referring to the brand or chain in general, au Carrefour is also heard in everyday French, particularly when referring to a specific supermarket (au Monoprix, au Franprix, au Super U). The use of an article in these cases is not universally incorrect. You have the choice between à, au and chez without being wrong! 

Quick tips for using French articles

Use le, la, les when talking about something specific, or things in general.

For example, J’aime le chocolat means “I like chocolate”, not necessarily “I like the chocolate”. Similarly, Les Français aiment le fromage means “French people like cheese”.

Use un, une, des for “a”, “an” or “some”.

These are the indefinite articles. Use un for masculine singular nouns (un café, a coffee), une for feminine singular nouns (une baguette, a baguette) and des for plural nouns (des chaussures, some shoes).

Remember that l’ replaces both le and la.

Before a vowel or a silent h, use l’ instead of le or la. For example, l’hôtel (the hotel) and l’université (the university). You still need to learn whether the noun is masculine or feminine, even though the difference is not visible with the l’.

Watch out for contractions with à and de.

When à or de comes before a definite article, some combinations change. À + le becomes au (au supermarché, to the supermarket), while à + les becomes aux (aux toilettes, to the toilets). Similarly, de + le becomes du, and de + les becomes des.

READ MORE: French grammar tips: How to use contractions properly