Trump’s gains among Latino voters slip ahead of midterms
President Donald Trump made major gains among Latino voters in 2024. Now, those same voters might cost Republicans control of Congress.
Fifty-nine percent of Latino registered voters prefer a Democratic-controlled Congress, compared with 35% who favor Republican control, according to a new NBC News/Telemundo poll released Sunday. That 24-point gap for Democrats is twice the party’s lead compared to the September 2024 version of the poll.
A separate CBS News/YouGov poll released Sunday also found Democrats ahead among Hispanic likely voters, with 60% backing a Democratic House candidate and 39% supporting a Republican.
The findings threaten gains the GOP made in 2024, when Trump narrowed Democrats’ long-standing advantage among Latino voters. A POLITICO analysis of that year’s election results found that Trump improved his vote share by an average of more than 6 percentage points in majority-Hispanic counties, compared with 2020.
With the midterms approaching, Republicans have made those gains central to their push to maintain control of the House. When Texas Republicans revealed their redistricting proposal last year, four of the five potential GOP pickup opportunities were in majority-Hispanic districts.
Meanwhile, Trump’s overall approval rating among Latino registered voters stands at just 27% in the NBC/Telemundo poll, while 69% disapprove. On the economy specifically, 74% of Latino voters disapprove of Trump’s handling, while 78% disapprove of how he’s dealt with cost-of-living concerns.
Nearly two-thirds, 65%, say Trump’s policies have hurt economic conditions. Inflation and cost of living rank as the most important issues facing the country for 33% of respondents, followed by government corruption at 22%. Another 10% named jobs and the economy.
Economic frustration helped drive Latino voters toward Trump in 2024, with Democrats across the country suggesting in the aftermath of his victory that he was better able to connect with the voting bloc on financial issues.
But now, Latino voters seem to favor Democrats over Republicans on the economy, 48% to 27%, and the cost of living, 45% compared to 26%.
The war with Iran, now in its seventh month, is also weighing on voters’ perceptions of energy costs. In September, the average price of diesel hit a record $6.53, according to AAA.
In the CBS survey, 91% of Hispanic registered voters attributed rising U.S. oil and gas prices to the conflict.
Trump’s immigration crackdown is also putting vulnerable Republicans on the defensive. Rep. María Elvira Salazar (R-Fla.) released an ad in English and Spanish criticizing the administration for going “too far” on immigration and saying Hispanics who backed Trump in 2024 feel “betrayed.”
In the days immediately following her ad, Trump told reporters that he still supported Salazar. “I’m very strong on the borders — and she isn’t,” Trump said. But the president later reposted a flurry of social media messages criticizing Salazar on Truth Social, including one calling for the Florida Republican’s replacement ahead of the midterms.
In the NBC/Telemundo poll, 67% of Latino voters say Trump’s immigration enforcement has gone too far, compared with 22% who say he has taken the right approach.
The White House did not immediately respond to a request for comment.
Dissatisfaction with Trump and Republicans has not translated into broadly positive views of Democrats. According to the NBC poll, Latino voters remain nearly evenly divided on the Democratic Party, with 41% viewing it positively and 42% negatively. Negative views of the GOP, meanwhile, have climbed to 62%, up from 46% in September 2024.
The NBC/Telemundo survey of 800 Latino registered voters was conducted Sept. 21-28 and has a margin of error of ±3.46%. The CBS/YouGov survey of 2,166 adults was conducted Sept. 30-Oct. 2, with a margin of error of ±2.5 points.
